Tracy first joined the CBI in April 2017 as Deputy Regional Director, succeeding Hugh Aitken as Scotland Director on the 1st January 2018.
Tracy’s varied career has seen her take on roles across a range of sectors, from top tier global financial institutions like Goldman Sachs International and UBS AG to smaller but no less successful companies like Edinburgh Financial Publishing. More recently she has focused on opportunities in the exciting entrepreneurial start-up scene.
Throughout her career Tracy has been a firm believer in embracing business and technological change. She has navigated key challenges such as increased regulatory scrutiny, the global financial crisis and increased globalization and interconnectedness. A passionate advocate for workplace diversity, Tracy has developed a broad set of skills, a global network of professional contacts, and the ability to adapt to a dynamic and evolving business environment.
Client acquisition and retention, sales growth and profitability have always been a primary focus. Her expertise is wide ranging and covers driving strategy, business planning, working within regulation, and sales and marketing for international markets. She has also managed and mentored teams and individuals inside and outside of these organisations. For example, with the East London Business Alliance Mentoring Works programme for school children, and mentoring the founder of Principles in Finance a charity providing financial education to prisoners and ex-offenders.
In 2012, she created her own consultancy, providing advisory services to financial intuitions and university spin-outs. One of her principle clients, Parkwalk Advisors is a UK based fund management fund which invests in UK technology companies, generally those spun-out of UK universities. A market leader in the space, Parkwalk manage the alumni funds of Cambridge, Oxford and Bristol Universities.
She co-owns Carter Vintners Limited with her partner, producing high quality wines from the Australian Margaret River region.